← Work

Health-Loan Platform

Apply for a health loan fast & easy

Product Design ·UX Research·Prototyping·Fintech·B2C·SaaS

The health loan branch connects medical centers with multiple banks

By answering a few simple questions, you’ll see loan options that match your situation.

You can then apply to multiple loans at the same time, all in one place.

The health loan branch connects medical centers with multiple banks — image 1
The health loan branch connects medical centers with multiple banks — image 2
The health loan branch connects medical centers with multiple banks — image 3
The health loan branch connects medical centers with multiple banks — image 4

The problem?

Growing demand for private healthcare due to long public system wait times.

Long wait times in Costa Rica’s public healthcare system have pushed more people toward private care. But for many, the cost makes that impossible. People end up delaying treatment, dealing with uncertainty, or simply not getting care at all.

How we face the problem?

Double Diamond Process

Discover Define Develop Deliver

Discover

Qualitative Research

More than 20 interviews with users, banks and health centers.

Benchmarketing

We looked at 8 different credit processes to understand what made them easy or frustrating to use.

Define

Empathy map

A synthesis of user interviews capturing what users say, think, feel, and do around the problem.

User personas

Three user profiles based on different levels of financial knowledge, each with their own context, motivations and needs.

User personas
Needs synthesis

We started by identifying the primary user type, then gathered and ranked needs across all user types to focus the product on what actually mattered.

Needs synthesis
Needs synthesis
Architecture

The final structure came from card sorting sessions to test naming and navigation paths. We wanted something clear enough that users wouldn’t have to think about where to go next.

Information Architecture

Develop

Wire-frames

Wireframes
User Testing

Qualitative testing with a prototype and specific tasks to find friction in the structure, naming and hierarchy.

Deliver

Architecture Beta

Architecture Beta

Mood Board

Mood Board

Impact

+25% Active Customer Base

Growth in active customers after launching the platform, thanks to a faster and more accessible loan application.

-30% Loan Processing Time

Reduction in processing time by connecting banks and medical centers in one streamlined digital flow.

+30% UI Deployment Efficiency

Gained by building a scalable design system from scratch, making product iterations faster and more consistent.

Health-Loan

Final result

Health-Loan

Our SaaS product connects medical centers with multiple financial institutions, making health loan applications fast and fully digital.

    Enter your financial details to see health loan options from multiple banks. Pick the ones you want to apply for. Submit all applications through a single digital process. Get the final offers back and compare them.

Health-Loan desktop