Sofía Jaquete

About me

Hey, I'm Sofia.

I'm a Product and Service Designer with 7+ years working on complex digital products in fintech and compliance. I care about building things that actually make sense for the people using them, and I like being involved from the first research session all the way to delivery.

Most of my work sits at the intersection of UX research, service design, and product strategy. I've led end-to-end design for SaaS platforms, facilitated workshops with cross-functional teams, and helped organizations document and rethink how their internal processes work.

Aug 2024 – Dec 2025

Senior Product and Service Designer

Thoropass · Compliance · NY, USA. Remote

Led the product and service design across multiple compliance products, including an AI audit tool that cut cycle time by 40% and scaled capacity to 100 more audits per month. Ran research end to end: interviews, qualitative analysis, usability testing, reducing delivery time by 30%. Mapped complex audit ecosystems to surface gaps and reduce roadmap friction by 35%.

Jan 2020 – May 2024

Lead Product Designer

Azulo · SaaS FinTech · San José, Costa Rica. Remote

Led the end to end design of a health loan product from discovery to delivery, resulting in a 25% increase in the customer conversion rate. Orchestrated a healthcare loan service ecosystem involving multiple stakeholders (banks and healthcare centers), resulting in a digital loan management product, reducing the loan process by 40%. Spearheaded stakeholder discovery sessions to align healthcare and banking requirements, creating customer journey maps, service blueprints, and uncovering service gaps.

2019 – Present

Product Designer · Service Designer · UX Researcher

Freelance

Alongside full-time roles, I've taken on freelance projects across different industries: tech companies, water metering, hotels, interior design, and more. The work has ranged from UX research and end-to-end product design to web design and brand design, always owning the full process from discovery to delivery.

2020

Industrial Design Engineering

Tecnológico de Costa Rica

2023

Service Design Program

Co23 & IDEO

Technical

  • Product Strategy
  • UX Research
  • Usability Testing
  • High-Fidelity Prototyping
  • Journey Mapping
  • Service Blueprinting
  • Workshop Facilitation
  • Stakeholder Collaboration

Tools

  • Figma
  • Claude Code
  • Claude
  • FigmaMake
  • Miro
  • Adobe Suite
  • Lovable
  • Optimal Workshop
  • Maze
2018 – 2019

National Vice President of Finance and Legal

AIESEC Ireland

2015 – 2017

Vice President of Marketing

AIESEC TEC